Our history

In 1982 Michael Schmiederer took over the WARIMEX company. What began as a one-man business is today a successful, internationally active family business with over 100 employees and headquarters in Neuried / South Baden.

This also includes the entire Schmiederer family - in addition to his wife and two daughters, his son Tobias, who has managed the GmbH together with him since 2014. This family structure makes WARIMEX extremely flexible and powerful!

"Our quality is simply better! STONELINE® offers the latest technology and the best quality at prices everyone can afford.
I vouch for this with my name."

Michael Schmiederer, Managing Director WARIMEX

Our Mission

WARIMEX shows responsibility and wants to contribute to the preservation of an intact environment. WARIMEX does everything in its power to ensure that it has as little impact on the environment as possible. The topics of climate protection, environmental compatibility and sustainability are integrated into the business model .The company operates sustainable, for example by generating its own electricity, heat and hot water using solar energy.

In cooperation with ClimatePartner, WARIMEX compensates the remaining CO2 emissions and supports the climate protection project of the drinking water supply in Odisha, India.

Our assortment

The product range comprises almost 21,000 consumer and gift articles as well as free gifts from a wide variety of areas such as household, small electrical appliances, promotion as well as beauty and wellness.

The permanent goal of WARIMEX is, to provide revolutionary, unique and high-quality products as well as trendy innovations at attractive prices. Customer satisfaction is a top priority.

Our brands

The 34 registered trademarks in the household goods sector also include the world-famous cookware brands STONELINE® and STONE. These are the umbrella brands for over 1,500 different household products in a wide variety of shapes and colours. STONELINE® is the most widely broadcast cookware brand on TV worldwide.
Due to the internationalisation of the company, its products are distributed worldwide in more than 96 countries to large mail order houses, TV shopping channels and well-known retail companies. New products are advertised on TV to support sales and are made known to millions of end customers through cooperation with magazine publishers and magazines.
Our reach
Due to the internationalisation of the company, its products are distributed worldwide in more than 96 countries to large mail order houses, TV shopping channels and well-known retail companies. New products are advertised on TV to support sales and are made known to millions of end customers through cooperation with magazine publishers and magazines.
Despite its global orientation, the company is rooted in the southern Baden region. A 2,400 square metre logistics centre was opened on the 35,000 square metre company site in summer 2012. This enables WARIMEX to offer its trading partners a wide range of services such as warehousing, fulfillment and drop-shipping solutions.
Our logistics
Despite its global orientation, the company is rooted in the southern Baden region. A 2,400 square metre logistics centre was opened on the 35,000 square metre company site in summer 2012. This enables WARIMEX to offer its trading partners a wide range of services such as warehousing, fulfillment and drop-shipping solutions.
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We are free to make decisions and are therefore mostly faster than many large companies.

Michael Schmiederer, Managing Director WARIMEX